Babich Wines

Brand evolution

The Babich family have been making wine in New Zealand since 1916. That’s three generations of innovation, achievement and winemaking excellence. It’s their passion, work, and our way of life.

Spitfire are proud to be the creative and digital marketing agency for Babich Wines.


Revamped Packaging


In celebration of 102 years of New Zealand winemaking, we’ve brought the Babich Wines range together with new labels. Look our for a sharp new look across the Classics, Black Label, Family Estates, Family Reserve and Winemakers’ Reserve.

Inspired by a nod to classic elegance. Each range distinctive to it’s heritage yet unified as a group offering.

Global Website

 A new website was launched with a move to a .com domain to reflect the global offering. The site encompasses geographic IP detection to deliver content and functionality relevant to the market it is viewed in.

We created a separate website for china.

Socially Connected

We use social media marketing to reach and connect with wine consumers in the USA, New Zealand and Australia. Our focus is to share the Babich Wines story and their devotion to producing excellent wines through experience. We create fresh new content each month to share with our global fans and drive engagement and awareness of the Babich Wines brand and range.

Global Campaign

Babich Wines marketing is about clearly defining what they stand for: Excellence through experience. Our ‘Where does experience take you?’ campaign puts a human, relatable and aspirational face to the offering. With aspirational communications, we transport our audience 
to a moment and make them feel like Babich wine is the perfect complement. The campaign showcases some of the iconic places Babich wines are served globally.